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comScore Introduces Solution for Digital Advertising at Scale-中夏族民共和国广告AD网

2019年8月3日 - 广告色剂

comScore is a leading cross-platform measurement company that measures
audiences, brands and consumer behavior everywhere.comScore completed
its merger with Rentrak Corporation in January 2016, to create the new
model for a dynamic, cross-platform world. Built on precision and
innovation, our data footprint combines proprietary digital, TV and
movie intelligence withvast demographic detailstoquantify consumers’
multiscreen behavior at massive scale.This approach helps media
companies monetize their complete audiences and allows marketers to
reach these audiences more effectively.Withmore than 3,200 clients
andglobal footprint in more than 75 countries, comScore is delivering
the future of measurement.Shares of comScore stock are currently traded
on the OTC Market (OTC: SCOR). For more information on comScore, please
visitcomscore.com.

Cost-effectively improve share-of-voice within their competitive set by
creating more strategic digital advertising strategies.

The right programmatic tech has the ability to find quality content and
audiences you can act on in real-time. Your partner must be able to
execute this ‘contextual categorisation’ at the domain, site, page or
page element level, which requires hundreds of thousands of dynamically
updated topical categories.

vCE video viewability measures the opportunity to be seen, including the
removal of sophisticated invalid traffic , for video advertising
impressions. Video viewability is part of comScore’s holistic ad and
audience delivery validation solution vCE, which provides an
unduplicated accounting of impressions delivered on display, video and
mobile devices across a variety of key dimensions including target
audience (demographics), viewability, general and sophisticated IVT,
brand safety, geography and engagement.

This release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934, including, but not limited to,
expectations regarding the impact and benefits to comScore from our
collaboration with Google and our vCE family of products. These
statements are based on our current expectations of future events and
involve risks and uncertainties that could cause our actual results to
differ materially from expectations, including, but not limited to: the
features and characteristics of our products and technology; our
integration with Google and other partners; the effects of our merger
with Rentrak Corporation; the rate of development of the digital
marketing intelligence, Internet advertising and e-Commerce markets; and
the acceptance of new products and methodologies by the industry,
including existing and prospective comScore clients and partners. For
additional discussion of risk factors, please refer to comScore’s
respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K
and other filings comScore makes from time to time with the Securities
and Exchange Commission (the “SEC”), which are available on the SEC’s
website (www.sec.gov).

Media sellers can:Highlight quality, maximise scale and avoid brand
safety issues by packaging beyond site sections and editorial
tags.Increase the value of owned content by offering quality packages
that meet unique advertiser needs.Extend targetable digital audiences
via lookalike modeling.Cautionary Note Regarding Forward-Looking
Statements
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E of
the Securities Exchange Act of 1934, including, but not limited to,
expectations regarding the impact and benefits to comScore from comScore
Activation and the comScore advertising suite of products, financial or
otherwise. These statements involve risks and uncertainties that could
cause our actual results to differ materially, including, but not
limited to: the features and characteristics of the products, the rate
of development of the digital marketing intelligence, Internet
advertising and e-Commerce markets; the growth of the Internet as a
medium for commerce, content, advertising and communications; and the
acceptance of new products. For a detailed discussion of these and other
risk factors, please refer to comScore’s most recent respective
Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from
time to time other filings with the Securities and Exchange Commission
(the “SEC”), which are available on the SEC’s Web site
(). Stockholders of comScore are cautioned not to
place undue reliance on forward-looking statements, which speak only as
of the date such statements are made. comScore does not undertake any
obligation to publicly update any forward-looking statements to reflect
events, circumstances or new information after the date of this press
release, or to reflect the occurrence of unanticipated events.

The “Trade-Off” Heart of the Issue The pros and cons of programmatic
highlighted above can be boiled down to a simple trade-off. Before
programmatic, advertisers had more control over where ads were placed
but wastage, and inefficiency, were high because – to put it simply –
buying an ad on a site means you reach all users of the site rather than
only those you want to reach. Programmatic has ushered in a new era of
granular audience targeting to reduce wastage but with that comes a loss
of control and transparency. In other words, as efficiency rises,
control decreases.

To view comScore’s ABC certificate for vCE video viewability, please
visit:

About comScore

comScore (NASDAQ: SCOR) today introduced a new global solution that
allows media buyers and sellers to build more powerful audience and
content targets to drive stronger advertising results. comScore
Activation helps media sellers increase scale and achieve higher CPMs
for their inventory, and enables advertisers to reach their target
audience with more relevant messaging in a context that is right for
their brand. Through a precise analysis of page-level content and
audience behaviour, comScore Activation allows clients to build unique
targets based on custom criteria. Clients leverage this powerful
technology to refine their existing audience targets, or build new ones.
These targets are then integrated directly into their ad server or DMP,
allowing buyers or sellers to quickly and easily activate off of this
data when buying impressions or packaging inventory. “In the age of
personalisation, media buyers and sellers need to deliver highly
relevant experiences and create targets based on attributes beyond age
and gender,” said Manish Bhatia, chief product officer at comScore. “Our
clients come to us because our proprietary technology enables them to
create more scalable segments with precision, and they can achieve
results that are superior to what they would get from using a
semantics-only approach.” With comScore Activation, media buyers can
reach audiences through more personalised campaign tactics, and media
sellers can efficiently unearth highly relevant content to differentiate
their inventory and increase value.Media buyers can:Be confident
advertising is delivered in environments that are safe for their
brand.Tailor marketing messages based on consumer interests to break
through and better engage valuable customer segments.

Context is King The nut allergy and boating accident articles are
examples of removing contexts that can be harmful to a brand. Hence,
once you are secured with brand safety, what you really want is to focus
on the contexts that are going to drive the most success. The industry
has paid too much attention on the former (ad validation) at the expense
of the latter (ad relevance).

View comScore’s Third Party Accreditation, Certification and Review page
to learn more about these accreditations:
.

“Monitoring online content for brand safety is a complex challenge,
particularly in an environment that has the vast scale and growth of
YouTube,” said Dan Hess, executive vice president of products at
comScore. “We’re delighted to see Google taking further action to
monitor and increase brand safety, and appreciate its vote of confidence
in selecting comScore to be part of this initiative.”

However, it is important not to get carried away. While marketers are
keen to embrace the technology, there are key barriers to its wider
adoption. Aside from time, the main reasons Asia Pacific decision makers
have not used programmatic is its technical complexity (cited by 50%),
not having an agency partner to help use it, or not having the skills
in-house to do so (both around 40%).²

“Video is an integral piece of advertising budgets today, and it’s
essential that advertisers and their agencies better understand their
video ad performance and whether that ad had the opportunity to be
seen,” said Martin Bromfield, comScore, VP Advertising EMEA, “We are
pleased to receive the first vCE video viewability certification from
ABC, as it underscores our commitment to delivering a solution that
aligns not just with our clients’ needs but with the rigorous standards
set forth by industry bodies.”

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